Empathy Map Worksheet-Buying A Cement Bag

Empathy Map work Sheet- Buying a Cement Bag for construction of Own Home

Think & Feel

• What do they Dream of-Dream of a good cement with strength need to be used for construction

• What is their ambition: Ambition is to purchase a brand which is good enough and available to the current market.

• What do they want to change- Service part? Irrespective of the company as well as distributors.

• What makes them feel bad:-They feel bad when product strength /Product quality compromised with some sort of down falling price or quality in respect of the cement strength.

• How do they feel about their choice-Want to be feeling happy to select the proper brand.

Seeing

• What does their environment looks like- Very competitive market; every company provides a good quality of the product.

• Where do they work: They usually are self-employed or Employed in Private or Govt. firm

• Which media they use: Mainly use social networking sites like Facebook, Twitter. Apart from using ‘Quora ‘for customer feedback

• How do they experience that they are appreciated: Seeing a Customer experience map or elaborated purchase experience, in the quarry app like Quora.

• How do they contact their surroundings: - Usually use Facebook, What’s app, and Telephonic communication for communicating with people and friends surrounding them.

Hear

• What do their friends say: Give suggestions about choosing any brand. This is more critical as Friends are the most powerful influencer.

• What influences them: About Product quality and Technical Services.

• Who give them challenges: Some companies providing the same quality product challenging them to vary marginally

• How do they get access to their challenges: Directly talk with company person and the Retailers.

Say and Do

• What kind of attitude do they have: Very selective, as this is for long term for building their own houses.

• What do they do in the spare time: They Usually using social networking sites.

• What does their day look like: They start their day in the morning with sparing time with family and then spent entire daytime in office/Workstation, and at the night they spare time with their family. In between, they spent one hour on social networking sites.

Briefs About the Empathy-Examples (Buying A cement Bag for Homebuilding Purpose)

About General Data- Age is between 30 to 50, Sex- Generally Male, Residence- Some stays in their Home itself, and some stay in a rented house.

The gain-Product choice is good. Succeeded if someone from his friend circle tells him “You made a good choice” or Some Engineer from their known level tells that “Very good choice done by him”

Fear / Pain, If His/Her selected brand is not good enough. Or some statements like.” You might have got the brand on much lower price”

Experience Map Worksheet-Buying Cement Bag

High Five Content

Educate- Customer/Client needs superior product quality. We as a marketer need proper presentation tools which can help them (clients) to keep our promises as per their expectations.

Motivate-Need a simple approach, not an intentional approach required. Insist them to install our app, so that it can be easy for them to go in the detail monogram of our product, which they can check all time.

Challenge-We can share a bulk purchase offer not only in price discount but with a free consultation of their requirement, from an expert.

Opportunity- Compare alternative companies' offer for them. Customer support via text messaging/Chat.

Internal Ownership-Add functionality to allow compares product specification as per the customer requirement. Track compelling offers to create a competitor database.

Thank You