Using a Strategic Type of Content- For A Leading Cement Company

Table of content

We are focusing on the “Valuable” part of the high five elements. I chose it as builds trust with our audience. It draws their attention to choose our brand, and ultimately it makes them much more likely to become a customer.

Paraphrase “Hurry-We care about strength, Effective tips to make your own home with great strength which leads your home to grow stronger.” Outline

We rather called it Mission Statement. The strength of construction is of the same value as central nervous system in human body; our mission is to help you to build a strong home with full protection lifelong. Accomplishment Objective We are able enough to provide you with your full satisfaction pure and high-quality cement, which have high strength with the additional antibacterial ingredient, and shield particle with it, which helps you to be safe at home with protection from bacteria and moister damps. Product and Product category We have a vast range of products PPC, PSC, OPC cement available with every strength. Apart we have also industrial cement, just like Oil well cement and high-quality grey cement crystal cement and fiber cement. Buyer Zone We are focusing on Individual Home Builder (IHB), Contractor, and Engineer or Architect. · IHB has an intention to buy high strength cement with damp proof and bacteria-free (Zero Bacteria). We can provide the same. · Contractor- We as a whole have a Philosophy of quality, quality, and quality. Quality cannot be compromised for prices, this is our philosophy. We have the certification from many govt. bodies and private concerns. Quality is Supreme importance and Focus for Us. · Engineers- You are just like the Doctors in the Building material Industry. You are usually looking for strength, with shield benefit in any cement. You are well come. We are happy to help you to provide both of these, which helps you to architect the buildings or construction.

Content Inventory

Content promotion Workflow

Four Essential Content Type Focusing

Attraction – Focusing on practicing attraction techniques to increase web traffic. Producing Statements. Examples- “How to make the strongest Home without having moister damp in nearer to zero bacterial environments”

Authority- For this vertical, we first determine a specific segment of people, who build their own homes. We may call them Individual House Builders. So in digital media, we focused on Social Media. Secondly, we are focusing on strength with bacteria and moister free home construction. By this means we want our product become more attractive, to the potential buyer.

Affinity- We wants to spread awareness to the customer, so that a positive feeling or love towards our product or brand creates an impact on customers mind for the long term. As it is an intangible part it links with customer’s opinions and emotions. We are creating an opinion and query box, where customer can keep their feelings about our brand. We can answer all this in a very fast and productive way. Time by time we can module our content according to the philosophy of the buyer persona.

Action-

Following steps, we are taken

· Encouraging people to download a free video, how the cement is manufactured, how antibacterial or anti dump function works.

· Persuading people to subscribe to our email newsletter

· Conveying people to follow us on social media

· Take a call query option for the customer for product promotion physically to the customers by our experts.

· We make it available, the direct connection with the authorized dealer/Distributor channels.

In this effective way, our intended content fits our buyer's avatar, and we are getting connected directly with our prospective clients.

Thank you